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Ray-Ban

Ray-Bans were first created in 1936. The idea of Ray Bans began some years earlier when Lieutenant John A. Macready returned from a balloon flying adventure and complained that the sun had permanently damaged his eyes. He contacted a company called Bausch & Lomb asking them to create sunglasses that would provide protection and also look elegant.

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On May 7, 1937, Bausch & Lomb took out the patent. The prototype, known as Anti-Glare, had an extremely light frame weighing 150 grams. They were made of gold-plated metal with green lenses {G15} made of mineral glass to filter out infrared and ultraviolet rays. Pilots in the United States Army Air Corps immediately adopted the sunglasses. The army had intentions to have sunglasses that would protect the soldiers from the rays of the sun but yet still have an elegant look

The Ray-Ban Aviator became a well-known style of sunglasses when General Douglas MacArthur landed on the beach in the Philippines in World War II, and photographers snapped several pictures of him wearing them. Ray Bans were quickly seen outside of just the army. In 1937, Ray Ban made their first patent on the Ray Ban Aviator sunglasses. Ray Bans quickly gained popularity through other wars and even made a debut in the movies. In 1952, Ray Ban created another style, the Ray Ban Wayfarer. The difference with these sunglasses were the plastic frames. This design of the Wayfarer glasses became very popular with the public. The Wayfarer sunglasses were seen on movie stars, TV stars, and musicians. Ray Ban still remains a top designer in the sunglasses industry with their constant change in color, frames, and lenses.

Ray-Ban has created a number of different lenses for each of their glasses. Each of the lenses is designed to suit every life style. The High Contrast Brown Lenses {B15} are made for a military design that allows for the maximum amount of clarity and protection. These lenses are made to block out blue light and most commonly used for driving, action sports and more recently, posing in the local wine bars. The Neutral Grey lenses are recommended for reduced eye strain and to see color as it truly is.

Due to the worldwide success of the brand Ray-Ban have now produces a full range of Optical glasses to complement its Sunglasses range.

Forever Ray-Ban is about keeping the brand clear and strong for all time. It is a brand strategy built around a core set of values from which constant re-invention can happen. The brand can experiment, refresh itself continuously staying true to its own set of rules...


THE MOST FASHIONABLE THING YOU CAN BE IS YOU!


STORIED PAST - Ray-Ban created mass sunglasses. In every time Ray-Ban has showed innovation in style or function. All the protagonists of the pop culture of the 20th cent. wore and loved the brand. This deep is a competitive advantage no other brand can ever match.
TIMELESS - Ray-Ban was in style 30 years ago as it is today and as it will be 20 years from now. The simplicity, cleanness, essentiality of some of its styles transcend eyewear to become milestones of design.
AUTHENTIC - Ray-Ban has always been about glasses and glasses only. Throughout its history the brand has remained true to its spirit. Ray-Ban is the real thing, everything else is an imitation.
ICONOCLASTIC COOL - Ray-Ban has always been loved by mavericks and rebels. Some of the coolest and edgiest personalities and celebrities enjoy a special relationship with the brand.
COURAGEOUS - Courage is in the brand's DNA Pilots, generals, outdoorsmen, riders and rockers of all trades wore the brand and lent it their brave spirit.
QUALITY FUNCTION - Ray-Ban is the brand that introduced 100% UV protection, pioneered mirror coatings and colour enhancing lenses. The uncompromising quality of Ray-Ban frames and lenses is recognized by all consumers.